Portrait of portfolio creator – back view
Portrait of portfolio creator – back view
Portrait of portfolio creator – front view
Portrait of portfolio creator – front view

senior brand
& marketing designer

specializing in e-commerce
& conversion-focused design

specializing in
e-commerce &
conversion-focused
design

specializing
in e-commerce
& conversion-
focused
design

where creativity meets conversion.

where
creativity
meets
conversion.

Thanks for stopping by.

Thanks for stopping by.

i'm John De Leon. welcome to
a collection of work, ideas, and experiences from my journey
as a designer.

i'm John De Leon. welcome to
a collection of work, ideas, and experiences from my journey
as a designer.

Senior designer. 8+ years.

Global experience across Europe, the US, Australia, and Qatar

Fromconcepttoconversion.Clean,on-branddesignthatmovesfast,adaptsacrossindustries,andactuallydrivesresults,notjustlooksgood.
Fromconcepttoconversion.Clean,on-branddesignthatmovesfast,adaptsacrossindustries,andactuallydrivesresults,notjustlooksgood.
Fromconcepttoconversion.Clean,on-branddesignthatmovesfast,adaptsacrossindustries,andactuallydrivesresults,notjustlooksgood.

What i bring to the table

Brand Thinking

creating consistent and memorable brand identities

Brand Thinking

creating consistent and memorable brand identities

e-Commerce Design

building Shopify experiences with GemPages and Replo

e-Commerce Design

building Shopify experiences with GemPages and Replo

Production Expertise

delivering print-ready and digital-ready assets

Production Expertise

delivering print-ready and digital-ready assets

Marketing Design

developing campaigns across print and digital channels

Marketing Design

developing campaigns across print and digital channels

Conversion-Focused Design

applying CRO principles to improve engagement and user actions

Conversion-Focused Design

applying CRO principles to improve engagement and user actions

AI Visual Production

generating custom product and marketing imagery

AI Visual Production

generating custom product and marketing imagery

Selected works

View All Works

Branding & Identity

Visual systems built for recognition and trust.

Marketing Campaigns

Creative assets that drive digital and print campaigns.

Social Media & Content Design

Content that strengthens brand presence and engagement.

eCommerce & Conversion Design

Online experiences built to convert.

Testimonials

John made an immediate impact on our brand. His ability to generate high-quality AI imagery was, without question, among the best on our team. Any team would be fortunate to have him.

Co-Founder

Serlinolab

John was a big help when he joined our team. Work was easier than before, thanks to his speed and high-quality output.

Marketing Manager

Akolade

It's been a good run, more than 4 years working together. Couldn't be more proud to work with someone with John's skillset.

Digital Marketing Executive

Marhaba

We were able to scale up much easier because of John's help. With him on our team, we knew we could compete with other brands head on.

Senior Account Manager

DLGC Inc.

Thoughts

Why Great Design Should Never Look the Same Twice

When on-brand starts to mean repetitive.

Designing for Conversion Without Losing the Brand

Beautiful and high-converting aren't opposites.

Thoughts on design, brands, and the craft behind both. Explore the blog.

View All Blogs

Why Great Design Should Never Look the Same Twice

When on-brand starts to mean repetitive.

Designing for Conversion Without Losing the Brand

Beautiful and high-converting aren't opposites.

How AI Changed My Design Workflow, Not My Standards

AI sped up my process, not my thinking.

Thoughts on design, brands, and the craft behind both. Explore the blog.

View All Blogs

Let’s talk.

Freelance, full-time, or just saying hi, my inbox is open.

johndeleons.365@gmail.com

linkedin.com/in/johndeleons